Margin Recovery

Find where revenue is failing to become cash.

A structured margin-recovery system for D2C beauty, wellness, personal-care and consumer-health brands.

Gross margin

Realized price and full product cost.

CM2

First-order contribution after CAC.

Working capital

Inventory, MOQ and SKU complexity.

Retention

Cohort contribution and payback.

The recovery sequence

  1. Reconstruct the complete order P&L.
  2. Quantify the largest annualized leaks.
  3. Separate quick wins from structural fixes.
  4. Assign owners, leading indicators and 30/60/90-day milestones.

Start self-serve

Use the D2C Margin Recovery Audit to identify the first economic constraint before commissioning a larger engagement.

Buy the ₹4,999 audit