Recover contribution margin
Separate realized gross margin, fulfilment, payment fees, returns and CAC to reveal first-order CM2.
Open Margin RecoveryFor D2C Founders
Turn growth into contribution margin, cash generation and durable customer value.
Diagnose the economic constraint before adding more media, SKUs, inventory or technology.
Improve CAC and repeat economics
Repair measurement, conversion, onboarding, replenishment and referral in the correct sequence.
Use an Execution ProtocolReduce inventory and SKU complexity
Release cash trapped in slow stock, fragmented components, weak forecasting and unearned portfolio complexity.
Explore the D2C PlaybookBuild a board-ready growth plan
Translate operational leaks into a quantified 90-day recovery roadmap with ownership and KPIs.
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