Category creation
Set Wet, Garnier, YOGEE and other category or platform-building assignments.
CXO Growth & Transformation
Growth, built as a system rather than a collection of campaigns.
Transforms consumer insight, science, portfolio strategy and capital allocation into category leadership, premiumization, market-share gains, margin expansion and enterprise value.
Enterprise Growth Creation System™
Future demand insight → consumer understanding → portfolio strategy → category creation → premiumization → innovation platforms → share expansion → productivity → margin expansion → enterprise value.
Mandate fit
Chief Growth & Innovation Officer, Chief Innovation Officer, Chief Transformation Officer, PE Operating Partner and enterprise value advisor.
Evidence pattern
Portfolio scale
Leadership across portfolios and businesses up to approximately €700M and €2.9Bn in commercial scale.
Margin and productivity
Premium architecture, productivity and innovation governance connected to business outcomes.